IPhone Hits the Enterprise

With eWeek reporting that 70% of the Fortune 500 are evaluating iPhone for the enterprise, the corporate travel industry needs to take note. From my view the debate is over regarding download verses mobile Web. Transcoding your Web page for the mobile browser is still important, but the value of a downloadable app for a company’s brand and the ability to personalize the interaction with the customer is unmatched. The phone is becoming more and more of a sensor (accelerometer, compass, temperature, etc..) . The penetration of the iPhone in the corporate market is making a downloadable iPhone app for travel companies a priority. Apple has announced record profits and the iPhone is a big part of this. Apple’s success in the corporate market is directly due to the consumer acceptance of the device.

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