One of the largest retail chain store brands Nordstrom is making necessary motions to help protect the brand and manage with the changes that came with the Coronavirus. Nordstrom currently operates 378 stores across the United States, Canada, and Puerto Rico, including 116 full-line stores, which have been all temporarily closed since March 17th. Nordstrom plans to close 16 of their stores representing 14% of their overall brick and mortar fleet which carries the retailer’s entire assortment.
The company’s CEO Erik Nordstrom expressed various actions the retailer is taking to “increase flexibility and agility in serving customers and position of the business for the long-term.” In addition to shutting down 16 of its stores, Nordstrom is also ready to restructure many roles at the regional, support, and corporate levels, these changes are projected to save the retailer approximately $150 million USD in costs.
Nordstrom plans to also enforce now-standard practices like social distancing, increased sanitization, providing face masks for employees, and various other internal/operational key changes.
